Marketing Manager

  • Location


  • Sector:

    Sales & Marketing

  • Job type:


  • Salary:

    S$60000 - S$72000.00 per annum

  • Contact:

    Melanie Weller

  • Contact email:

  • Job ref:


  • Published:

    9 months ago

  • Expiry date:


  • Consultant:


A well-established entertainment MNC is seeking a Marketing Manager oversee and manage the overall business strategies. You would be the main person responsible for directing the organisation's communication plans, generating data-driven commercial insights and monitoring budgets. The ideal candidate be expected to lead the development of appealing marketing concepts to promote the brand and its services. As a collaborative and highly adaptable team leader, you would come with a strong business acumen with high capabilities of working under high pressure.

Key Responsibilities

  • Define marketing performance measurements in alignment to marketing objectives and strategies
  • Analyse new market trends, business opportunities and market segments in global and local landscape
  • Develop marketing campaigns across offline, digital and social media platforms
  • Profile target customers and market segments for marketing campaigns
  • Manage creative concept of marketing campaigns and communication materials
  • Determine marketing mix
  • Monitor implementation of marketing campaigns
  • Manage internal and external communication platforms and channels
  • Evaluate end-to-end customer experience across offline and digital platforms and customer touch points
  • Plan and manage promotions and events
  • Develop contents for online platforms
  • Develop website traffic and/or inbound marketing plans
  • Evaluate organisation and/or brand reputation risk exposures
  • Manage organisation and/or brand reputation
  • Develop expense forecasts and budget allocations
  • Manage and review budget allocations and expenses
  • Generate ideas and strategies based upon data-driven insights and recommendations

Key Requirements

  • Diploma/Degree in Marketing, Mass Communications, Business Administration or equivalent
  • At least 3 - 5 years of relevant management experience
  • Excellent command of spoken & written English
  • Team player and can work independently
  • Possess good knowledge on social media marketing trends
  • Goode leadership and management skills

Please send your resume in WORD format by clicking the apply button below or contact Melanie Weller on +65 6701 1528 for a confidential discussion. Please note that only short-listed candidates will be contacted. CEI Reg. Number R1441021 (Melanie Anne Weller).