Digital Marketing Analyst

  • Location

    Singapore

  • Sector:

    Sales & Marketing

  • Job type:

    Permanent

  • Salary:

    S$45000 - S$63000 per annum

  • Contact:

    Melanie Weller

  • Contact email:

    melanie.weller@voltasia.com.sg

  • Job ref:

    BBBH8309_1593670105

  • Published:

    about 1 month ago

  • Expiry date:

    2020-08-01

  • Consultant:

    #

Our client is a home-grown media NPO and they are looking to hire a Digital Marketing Analyst to join their dynamic marketing team.

The ideal candidate would have an analytical mindset and have a strong passion for collecting and interpreting data and turning it into information which would benefit the organization.

Key Responsibilities

Data tracking and preparation

  • Collaborate with content & marketing teams to determine the tracking and measurement requirements
    • Implement the tagging and ensure that the tracking codes are installed correctly

Performance reporting

  • Work with leadership team to determine ongoing business intelligence needs to design and develop web analytics reports and dashboards.

Analysis and Insights

  • Uncover learnings and insights to guide search, social, inbound marketing, email, and paid media campaigns
    • Continuously mining Google Analytics data for information and insights to improve website performance
    • Develop these timely insights to shape and inform product and strategies

Test structures for web development

  • Work with content, marketing, tech and UX teams to create test plans to enhance web visitors' experience
    • Executing initiatives to drive quality web traffic to the website (e.g. new features, SEO, paid media)
    • generate leads (e.g. web forms, pop-ups)
    • nurture leads (e.g. remarketing)

Audience understanding

  • Delve into enterprise level web analytics data and extracting data sets from Google Big Query database for analysis to understand consumption behaviour of our content and barriers/triggers to action

Key Requirements

  • 3-5 years of experience in digital marketing analytics
  • Strong technical skills in Excel, SQL and presentation tools e.g. google slides, PowerPoint etc.
  • Experience in building performance dashboards using data visualisation tools (e.g. Google Data Studio, Microsoft BI, Tableau)
  • Ability to devise conclusions and propose recommendations
  • Strong attention to detail
  • Keen to continually learn new things
  • Committed team player with excellent people skills

Please send your resume in WORD format by clicking the apply button below or contact Melanie Weller on +65 6701 1528 for a confidential discussion. Please note that only short-listed candidates will be contacted. CEI Reg. Number R1441021 (Melanie Anne Weller).