A leading fashion & apparel brand across SEA is seeking a Brand Communications Manager. You will be responsible for ensuring that the products, services and product lines that fall under the brand are continually enhanced to resonate with current and potential customers.
You will be responsible for strategizing and leading a dynamic team of talented and creative professionals in planning, development and direction to increase brand awareness, deliver engaging content, and create value and performance of the brand via the brand experience and products.
Key Responsibilities
BRAND
Drive Brand Management Strategies
- Develop brand strategy, including setting, refining and communicating of style guides, guidelines, vision, mission and value proposition
- Translate brand elements into plans and go to market strategies
Drive Brand Communication and Public Relations
- Develop and execute all PR communications for internal and external stakeholders and media actions on all channels, including offline, online and social media
Corporate Identify Management
- Maintain brand integrity across all company marketing initiatives and communications and manage category performance
- Develop and ensure that brand governance is strictly adhered
- Oversee new and ongoing market and advertising activities
Product Marketing Management
- Identify actionable insights such as fashion trends, data, competitor's media performance, and marketing trends
- Optimize range planning to meet customer and business demands such as matrix allocation, drop planning, concept alignment
- Collaborate directional guide for stakeholders such as developing creative assets, product information, buying presentation and buyers' brief
CREATIVE
Drive Creative Direction
- Design campaigns for creative direction, and bridge aesthetic in accordance to brand governance
- Develop and drive creation of playbooks, guides, and content development on platforms for internal and external stakeholders
- Direct creative content, campaigns concept and copywriting
Analytical Skills
- Strategic and analytical skills with the ability to interpret data from various sources and offer creative solutions
- Manage Budget, Strategize Team's Development and any Ad-hoc project assigned
Key Requirements
- Degree-educated in Marketing, Mass Communication degree or equivalent
- At least 3-5 years of experience in the apparel/fashion industry would be a plus
- Sound knowledge in social media marketing and CRM
- Strong experience with complex data environments, analytics platforms such as Google Analytics
- Organized in campaign management and strong passion in event planning
- Proficient in Microsoft Office
- Strong verbal and written communication skills
- Pleasant disposition with excellent interpersonal skills
Please send your resume in WORD format by clicking the apply button below or contact Melanie Weller on +65 6701 1528 for a confidential discussion. Please note that only short-listed candidates will be contacted. CEI Reg. Number R1441021 (Melanie Anne Weller).
