Performance Marketing Manager

  • Location

    Singapore

  • Sector:

    Sales & Marketing

  • Job type:

    Permanent

  • Salary:

    S$6000 - S$8000 per month

  • Contact:

    Melanie Weller

  • Contact email:

    melanie.weller@voltasia.com.sg

  • Job ref:

    BBBH9703_1630992834

  • Published:

    3 months ago

  • Expiry date:

    2021-10-07

  • Consultant:

    #

A renowned global financial MNC, with a strong presence across US, Europe, Middle East and SEA in which they have been successful for more than a decade. They are seeking a Performance Marketing Manager who would be responsible for responsible for managing paid performance marketing campaigns to acquire customers and drive campaign efficiency at scale for both regional and global campaigns.

Key Responsibilities

  • Develop full-funnel media plans including media mix, creative mix and audience targeting to meet business goals
  • Manage and support channel specialists across Paid Social, Search and Display to launch campaigns that drive user acquisition, engagement and retention at scale
  • Measure and report on all digital regional and global marketing campaigns and assess against CPA/RPM/volume goals to drive profitable and sustainable growth for the business
  • Ensure campaign best practices are adopted by channel specialists for user acquisition, conversion optimization and A/b testing of all marketing campaigns
  • Work across wider marketing teams to enhance conversion tracking, attribution model and marketing analytics capabilities
  • Work closely with regional and country marketing managers across the globe, ensuring regional projects planned are completed within timelines
  • Identify new solutions/platforms that can drive the team's overall capabilities and efficiency.
  • Propose A/B testing plans to ensure constant learning and evolvement of campaigns
  • Crafting and document processes and frameworks to streamline and improve internal work processes
  • Work with Head of Marketing Communications to manage budgets and KPIs and own all performance targets and budgets across a marketing objective such as new user acquisition or cross-sell/retention.
  • Assist Head of Marketing Communications on pulling reports for monthly presentations to the wider business
  • Manage external agencies and media owners, including regular evaluation of workflow and processes
  • Educate stakeholders during monthly regional sales presentations on performance marketing support for each regions by illustrating on efforts to improve performance, what went well and what can be done next

Key Requirements

  • 5+ years of experience in digital performance marketing or similar field
  • Degree-educated in business administration, marketing, mass communications or other advertising subjects preferred
  • Hands-on knowledge of planning and buying digital media across Google Ads, Facebook and various demand side platforms
  • Great understanding of tracking and attribution logic
  • Experience in media and campaign planning, execution and presentation
  • Understand the full buying funnel journey and has a track record history of planning and executing full-funnel campaigns

Please send your resume in WORD format by clicking the apply button below or contact Melanie Weller on +65 6701 1528 for a confidential discussion. Please note that only short-listed candidates will be contacted. CEI Reg. Number R1441021 (Melanie Anne Weller).