A well-established entertainment MNC is seeking a Marketing Manager oversee and manage the overall business strategies. You would be the main person responsible for directing the organisation's communication plans, generating data-driven commercial insights and monitoring budgets. The ideal candidate be expected to lead the development of appealing marketing concepts to promote the brand and its services. As a collaborative and highly adaptable team leader, you would come with a strong business acumen with high capabilities of working under high pressure.
Key Responsibilities
- Define marketing performance measurements in alignment to marketing objectives and strategies
- Analyse new market trends, business opportunities and market segments in global and local landscape
- Develop marketing campaigns across offline, digital and social media platforms
- Profile target customers and market segments for marketing campaigns
- Manage creative concept of marketing campaigns and communication materials
- Determine marketing mix
- Monitor implementation of marketing campaigns
- Manage internal and external communication platforms and channels
- Evaluate end-to-end customer experience across offline and digital platforms and customer touch points
- Plan and manage promotions and events
- Develop contents for online platforms
- Develop website traffic and/or inbound marketing plans
- Evaluate organisation and/or brand reputation risk exposures
- Manage organisation and/or brand reputation
- Develop expense forecasts and budget allocations
- Manage and review budget allocations and expenses
- Generate ideas and strategies based upon data-driven insights and recommendations
Key Requirements
- Diploma/Degree in Marketing, Mass Communications, Business Administration or equivalent
- At least 3 - 5 years of relevant management experience
- Excellent command of spoken & written English
- Team player and can work independently
- Possess good knowledge on social media marketing trends
- Goode leadership and management skills
Please send your resume in WORD format by clicking the apply button below or contact Melanie Weller on +65 6701 1528 for a confidential discussion. Please note that only short-listed candidates will be contacted. CEI Reg. Number R1441021 (Melanie Anne Weller).
